During this past week, Elliott and I have been in NC beginning the 2010 season of lot maintenance for our family's bushhogging business, Sullivan's Tractor Service. In the past, Daddy would mobilize the equipment and return to the farm in VA while I did the week of bushhogging. Although I enjoy the tractor work-- it allows me hour upon hour of thinking, planning, and listening to music, talk radio, books-on-CD, and sermons-- it can become very long when it is just me out there in the undeveloped subdivisions day after day from early in the morning until dark. This year Elliott is working with me so he will be well prepared to take over my responsibilities next year. It was really nice having him there with me. Not only did we finish earlier, but we were also able to alternate so neither one of us had to spend so much time bushhogging. Most importantly, all of my concerns about the tractor breaking down when my dad is three hours away were not a problem at all! We had to transport the tractor on our trailer twice on public roads, which I had not previously done, but I had such a confidence that it was tied down properly because I trust that Elliott knows what he is doing. Also, we had a tire go flat on our truck and Elliott changed it as if there was nothing to it. Changing tires and properly strapping down the tractor are intimidating (if not impossible!) for me so it was very helpful to have him there.
Since it is the beginning of a new season of lot maintenance, (and my final season), I thought I would share an email I recently sent to a man who was interested in beginning a similar business in his state as an "Entrepreneurial Endeavors" entry:
We began our bushhogging business in early 2003 as a side-hustle primarily for my brother and me. Sullivan's Tractor Service was named after our then-two year old, tractor-loving brother, Sullivan. Our family was in the process of building a house and needed a tractor, so my father decided we should use the tractor to offer bushhogging services. He felt that it would be an excellent opportunity for my brother (then 12) and me (then 15) to cultivate a work ethic and learn business skills. Although it began as a side-hustle, the Lord has blessed our efforts over the years and it has now become a nice, reliable income for our family for seven months of the year (April-October). Also, the income my brother and I have been able to make through the tractor work over the years has helped us substantially as we have pursued other endeavors as well.
Now that my brother (19) and I (22) are older, we are primarily handling the business. Either my dad or Elliott, my brother, do the weed-eating and field tractor maintenance. I have handled the bookkeeping and marketing for the business since the beginning and it has been a challenging learning experience for me. I have also been the primary bushhogger, often bushhogging 35-40 hours during the one week of the month in which we usually do all of our work.
If your daughters are old enough to help with your business, I'd really encourage you to include them. Although driving tractors or weed-eating are certainly not very "girly" jobs, I have enjoyed it so much and have been eager for the season to begin every year. Marketing has become a great challenge for me as I like to try to grow the business each season. I market through sending out postcards (roughly 300 at a time) to our targeted clients at the beginning of the spring and then additional postcards throughout the season. I also keep track of all of our email contacts and send many emails reminding them of our services throughout the season. Since we market to people who own land in NC but usually live up north, I have found the best way to obtain their primary address is through researching the property's tax assessment cards, which are generally online.
As you may have seen from our website, we cut the lots as many times as necessary each month to keep them nicely groomed and in compliance with the homeowner's association guidelines. Usually we only have to cut each lot once a month (they only have to stay under 16'', as these are still fairly undeveloped neighborhoods), but if we receive a lot of rain it can be more often.
I handle all of our billing through Quickbooks, which helps to keep everything very organized. This year we began accepting credit cards. We offer a 10% discount if clients pay for their entire season up front by the end of April. Approximately half of our clients choose this option. We really try to get people signed on for the entire season, but we do have some that only call once or twice a year when their grass is extremely dense and tall. Since this is more time consuming and difficult on the equipment, I quote their price accordingly.
We have found that it is helpful to set ourselves apart from our competition by promoting that we are a family owned and operated business. We try to include our family picture in our marketing. In the past, we always thanked our customers by sending a peanut gift box at Christmas, but as the business has grown this has become very expensive. This past Christmas we only sent a family Christmas card.
During the off-season, we have offered other services, such as wetland clearing, tree removal, grading, and driveway culvert installation. Our tractor served us faithfully for the first five seasons, but unfortunately has been worn out to the point where we can't get much work done without breaking something. For the past two years, we have been renting a tractor and bushhog for the roughly one week of each month in which we handle all of our work. Although renting a tractor cuts into our profit margin, it has been nice to not have to worry about the maintenance and repairs.
...In 230 days!
My wedding ideas have been heavily influenced by one of my favorite books,
Grace Kelly looks so poised and dignified in her photos.
I especially like how John F. Kennedy and Jackie
I hope to follow their model and have a classy, elegant ceremony followed by a very casual, outdoor reception on our farm. 








